Kodak Case Study Example | Topics and Well Written Essays - 1750 words

Kodak - Case Study Example Besides, the Company has been creating differentiated value offerings in new growth markets, waiting to be revolutionized. The Company’s four selected growth products include consumer inkjet in CDG division, and commercial inkjet, workflow software and services, and packaging solutions in GCG division (Kodak Annual Report, 2010). The Company’s business strategy is aligned with performance-Based compensation. The component of compensation of the Company’s Named Executive Officers’ yearly target overall direct compensation is variable and based on performance and equity price rise, which can go to the limit of 69% to 87% (162) (Kodak Annual Report, 2010). Market competition has been one of the big pressures, creating risky situations on Kodak’s income, total profits, and its market share as well. Market is quite powerful and highly competitive. Market for new products lacks the leverage that old players have from the scale of distributors. Besides, Kodak faces price competition on global front, affecting Kodak’s functional and financial position from product pricing and across the industry pricing pressures. Therefore, Kodak is highly under pressure to reduce prices to remain in the market although it is affecting the company’s overall profit levels and income (Kodak Annual Report, 2010). Kodak business model in 2010 was focused on primary growth strategy, which was negatively impacted because of competitive pricing and increasing commodity costs in relatively mature product categories, such as Prepress Solutions, Digital Capture and Devices, and Entertainment Imaging. Goals for 2011 were aimed at Kodak business model in 2010 was focused on primary growth strategy, which was negatively impacted because of competitive pricing and increasing commodity costs in relatively mature product categories, such as Prepress Solutions, Digital Capture and Devices, and Entertainment Imaging. Goals for 2011 were aimed at The Company has