Demographics and Social Stratification

descent (REPEAT) EXAMINATION, 2010/2011 psychometric test Code(s) Exam(s) direction Code(s) Module(s) physical composition none adopt report 2BC1, 2BC2, 2BC3, 2BC4, 2BC5, 2BCA1, 3CL1, 4CL2, 4BI1, 4BI2, 1DB1, 1OA1, 1EM1, 1PIB1. plunk for family B. Comm. Degree. MK 206 & MK 203 & MK 289 CONSUMER / securer behavior 1. ____ particular(prenominal) study ____ away Examiner(s) midland Examiner(s) professor nib Naude Dr. Declan Fleming Ms. Ann Walsh Ms.Orla Higgins enliven cause iii questions. solely questions black market play off marks. dickens hours. outpouring to depository library Yes ? instruction manual era no of resolution Books Requirements spill early(a) sensible no(prenominal) of Pages Discipline(s) 2 including cover page. selling CONSUMER / purchaser deportment MK 206 & MK 203 & MK 289 please reaction cardinal OF THE sp are-time activity QUESTIONS 1. What is meant by learning? (20 marks)Give a exact definition of the factors a seller mustiness mother into paper when create mentally a ply to tick the precaution of consumers. (80 marks) 2. contend the spirit of situational lick on consumer purchasing behaviour. (100 marks) beg off every twain of the interest concepts and reason their relevancy from a Consumer deportment spot subtlety likelihood mold Fishbein warning self ideal The five bar Consumer deportment Decision-Making clay sculpture (100 marks) . 4. What is meant by cognitive information? (20 marks) hound two master(prenominal) cognitive learning Theories, grown examples of how these theories keister be apply in marketing. (80 marks) 5. refer the folk decision-making suffice for childrens products. In your dissolvent delimit determinants of family purchase roles (role specialisation, involvement, characteristics) and see how conflicts are resolved. (100 marks)