Mission and Vision Statements and the Companys Strategic Direction Research Paper

committal and Vision Statements and the Companys Strategic Direction - Research Paper ExampleHowever, it has developed and adopted a alone(predicate) system known as The HP course. This is a unique ideology or philosophy that refers to the way things argon done at HP (Lacy & Mullins, 2002). Therefore, although the keep company lacks clear direction and vision statements, the elements of these are captured in the companys shared ranks and incorporate objectives. These are stated below.Although HP lacks particularised mission and vision statements, the shared values and corporate objectives have some of the key elements of effective mission and vision statements. To evaluate HPs mission and vision statements as captured in The HP Way, an evaluation matrix will be important. The evaluation matrix below (Table 1) comprises of three newspaper columns. The first column contains the salient elements of the mission statement based on Zainbooks website. According to the website, mis sion statements should contain at least(prenominal) nine elements includingOne of HPs corporate objectives is customer loyalty, which shows the companys commitment to providing value and highest quality to win customer loyalty and respect. However, the objective does not specify the companys customers.The fruit element is clearly stated in HPs corporate objectives. One of the companys corporate objectives is ontogeny, which explains the companys nature of identifying and seizing growth opportunities.Through its market leadership corporate objective, HP is committed to becoming the market leader through its competitive advantages in developing and delivering sophisticated and useful solutions, products, and services.The strategic direction is an important element in ensuring the success of a company. A company without a strategic direction is like a plane without a pilot that moves haphazardly. Such a business, like the plane, is likely to collapse. HP has had a clear strategic di rection over the years since its formation. The growth and success of the company is proof of this.