Media

london college of communication| Media for Marketing and Advertising| Assignment 2| | Ferdinand Prinz & adenylic acid; Moritz ReinerBA Marketing & Advertising BAMA & Events| Issued by: Sue Niven-Spence 27/03/2011 In 2004, the German found order Coppenrath published the first Prinzessin Lillifee book (Coppenrath, 2004). Like the phenomenon of stimulate Potter, immediate merchandise and cinema throwes as well as stiff marketing and media planning guaranteed the fairy tale embarks success. In accordance to the following theories and models, this essay examines organization, feasibility, opportunities and threats for Lillifees steep in the UK. Acting as media planning consultants, a ships company in the toy industry is advised to launch this raw overlap pasture in the UK and a taxonomical media strategy outlined. As such, it aims to identify relevant media that is applicable to hand the Prinzessin Lilli-fee product to a selected audience Mor e over, key characteristics of various media ar identified and analysed to effectively r distributively the target audience. done demographic, psychological and behaviouristic segmentation, target segments be identified and their media practise and habits deducted.

Furthermore, marketing objectives for this segment are discussed and competitors and their media strategies are analysed. Finally advertisement objectives are set with appropriate media selection supported by a media flowchart including an overall budget, timings and a spending breakdown over the chosen period. Throughout the whole essay, all findi ngs are underlined by relevant media theory ! and concepts from a broad range plausible source. Marketing segments According to Croft (1994) market segmentation refers to the ` puzzle out of identifying divergent groups of users within a market who could possibly be targeted with erupt products or marketing programmes. As customers needs and wants separate from each other and their...If you want to get a secure essay, identify it on our website: OrderCustomPaper.com

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