Risk Analysis of Italy MGT 448: Global Business Strategies This paper is part of a 4 part study for an introduction of a companies product into a new foreign market.

Risk Analysis of Italy Basic need potential Italy has a population of over 57 million and does not plunge up nearly enough forage to feed the consumers. Italian consumers have undercoat it acceptable to down non-traditional foods, which sharpens the need for import food items. Therefore, exporting food items to Italy from the unify States has become a very lucrative business. One of the acclivitous trends in Italy is prompt foods and ready to eat snacks. The traditional meals have been disappearing from the tables and macrocosm replaced with many types of frozen foods that can be purchased in almost of the large supermarket chains throughout Italy. With the rescue increasing year after year in Italy much families have found it easier and cheaper to buy the non-traditional meals for consumption. Also, the patterns indicate more douricious life styles and the powerfulness to eat snacks along with the lack of pedestal cooked meals. Market trends indicate that the consu mers of the imported products are becoming not only the junior generation save the more realised generation as well. Foreign Investment Even though Italy has problems attracting hostile investment, the soil does furnish ample opportunities for investment.

The governmental requirements can be a core at times, but the government will travel with foreign investors by providing some assistance in relations with the various, and sometimes confusing, regulations. Economic Indicators Balance of Payments Italy has had an account surplus since 1993. However, in 1999 the surplus reached 6.4 billion, which was down f rom the surplus, count of 21.8 billion in 1! 998. all over the last three eld the surplus has been decreasing but the national debt has also been decreasing, as the government is highly arduous on reducing the debt. The Italian government has sold off some companies, which is also a factor in the... If you deprivation to get a bountiful essay, order it on our website: OrderCustomPaper.com

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